Gin - 5 Future TrendsIn Britain we bought a record 40 million bottles of gin in 2016, with sales in pubs, bars and restaurants growing by almost a fifth, more than any other spirit. Supermarket sales are also up by more than 13%. However, the trend isn’t just limited to the UK, with British gin now exported to 139 countries worldwide. Predictions state that the popularity is here to stay with UK sales set to climb to £1.37 billion by 2020.
At SPL we’re in the unique position of supplying, and gaining insight from, both the grass roots home gin makers, as well as some of the world’s largest producers. Here’s our take on five upcoming trends for the gin industry: